6 Tips to Increase Your Takeout and Delivery Sales

The experts at Metro have been working on solutions to help increase takeout and delivery sales for years. Since COVID-19, many businesses have been working to improve their takeout processes to fit the needs of their customers. Even before the new normal, Metro has worked with companies like Wawa, Wegmans, Chick-fil-A, and other masters of takeout to create the best products and processes for takeout.


Are you looking to further promote your restaurant's takeout services? Here are our expert tips for creating a better takeout experience that keeps customers coming back.

1. Maintain food quality

One of the worst complaints you can get when trying to increase takeout sales for your restaurant is that the food was soggy or cold when it reached the customer. Maintaining the quality of the food you serve is critical to your operation. Bad experiences can make or break your business. On the other hand, proper holding can delight your customers, increase takeout sales, and keep people coming back. To do this, incorporate solutions to maintain food quality into your takeout process.

At Metro, we have worked to build products that keep carry-out, takeout, and delivery delicious. For hot meals, Metro offers a heated shelf that can be added to shelving units, used as a hotplate, or added to a workstation. No matter your kitchen setup, Super Erecta Hot has a configuration for you. This solution has been specially designed to improve the quality of takeout orders.

View Metro Super Erecta Hot.

2. Create an organized pick-up system

Having an organized pick-up system is extremely important for businesses looking to capitalize on takeout and delivery sales. Making sure that orders go to the right person efficiently is of the utmost importance. 

Customers do not want to struggle to get to their orders, and neither do third-party delivery drivers. Exceed customer expectations by creating an organized and efficient system for order pick-up. Some systems include specific areas designated to each customer and may provide a sense of security when enclosed.

View our picks for order pick-up.

3. Ensure orders are bagged correctly

Whether takeout, delivery, or dine-in, it is crucial to ensure the customer gets the correct order--and everything they ordered. In addition to the food, make sure that all utensils and condiments are also in the bag when customers pick them up. 

To help limit the number of bags that go out without the necessary add-ons, create an order-bagging area with all the supplies staff would need to add to the orders. Many bagging stations will provide all utensils, condiments, and other supplies within arm's length to prevent wasted time and steps in the process. As a result of creating a central bagging space, it is less likely for orders to go out without missing elements.

View our choices for bagging stations.

4. Build a takeout menu

One common issue that restaurants run into when trying to create a takeout-style operation is organizing their entire menu for takeout. The truth is that not all foods are easy to transport, and trying to make every item on the menu available for takeout can add a large amount of burden onto your kitchen staff. Instead, create a separate menu of items that are popular and hold well. This will make the transition into takeout and delivery much easier. It is also great for quality control.

5. Use proper containers

Having the proper containers for the food you plan to serve is fundamental. Proper takeout containers should keep the food safe and secure until the customer gets to eat it. No one wants wing sauce or gravy dripping onto their lap or car set due to transit. Improper storage can affect the likelihood of someone ordering takeout from your restaurant again. 

Make sure you do your research and get the right takeout containers for your dishes.

6. Focus on safety

Another element of creating a successful takeout operation is ensuring food safety. Nothing can turn customers away faster than accounts of food poisoning. So be sure to follow proper storage hierarchy when storing ingredients, prep safely by keeping ingredients separate from contaminants, and when holding finished meals, keep them out of the temperature danger zone! When food is left in the danger zone (40°F – 140°F), bacteria can double in under 20 minutes- USDA.

If your food isn't going to be served immediately, invest in heating and cooling solutions to keep your dishes temperate while they await pick-up.

View Metro Holding Solutions

Increase your takeout business with the help of Metro 

Now more than ever before, people are enjoying restaurant-quality meals from the comfort of home through takeout and delivery options. If you're looking to stay competitive in this field, it's time to up your to-go game. Fortunately, you don't have to do it alone. With the help of these expert tips and Metro's takeout solutions, you can ensure your takeout and delivery orders maintain the same quality and efficiency as your sit-down service. 

For more information on Metro's foodservice products, visit our website