Privacy Policy

InterMetro Industries Corporation (“Metro”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.metro.com.

  1. Information We Collect

Information Collected Automatically

When you visit our site, we may automatically collect:

  • Technical Information: IP address, browser type, operating system, device identifiers.
  • Usage Data: Pages visited, time spent, navigation paths, click behavior, referring URLs.
  • Cookies & Tracking Technologies: Used to remember preferences, improve functionality, and analyze usage (see Section 11 below).

Our cookie banner provides an opt-in option (for EU/EEA visitors under GDPR/ePrivacy) and opt-out options (for California residents under CCPA/CPRA). You can update these preferences at any time via the cookie manager in the bottom-left corner of the site.

Information You Provide Voluntarily

We may collect personal data when you:

  • Create an account or place an order (e.g., name, email, shipping address, phone number, payment info).
  • Submit forms, contact support, or make inquiries.
  • Participate in surveys, promotions, or marketing programs (e.g., demographic info, preferences, interests).
  1. How We Use Your Information

We use your information to:

  • Process orders, provide services, and manage accounts.
  • Improve website functionality, performance, and personalization.
  • Send transactional and marketing communications (with opt-out and unsubscribe options).
  • Conduct analytics, market research, and business operations.
  • Detect, prevent, and investigate fraud, cyberattacks, or unlawful activities.
  • Comply with legal obligations (e.g., tax, accounting, regulatory requirements).
  1. Sharing & Disclosure of Personal Information

Metro does not sell your personal data as defined under CCPA/CPRA. We may share data with:

  • Trusted Service Providers (e.g., hosting, payment processors, email delivery), subject to contractual safeguards.
  • Distributors and Sales Representatives to support orders and customer service.
  • Third-Party Analytics and Advertising Partners (see Section 11 on cookies).
  • Governmental or Legal Authorities where required by law or to protect our rights.

Where required under GDPR, we rely on Data Processing Agreements (DPAs) and ensure compliance with cross-border data transfer rules (e.g., Standard Contractual Clauses).

  1. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights:

Right

Description

Right to Know

Request details on what personal data we collect, use, or disclose.

Right to Delete

Ask us to delete your personal information.

Right to Correct

Request corrections to inaccurate data.

Right to Opt Out

Opt out of the sale or sharing of your personal data.

Right to Limit Use

Restrict use of sensitive data (e.g., geolocation, biometrics, religion, health).

Right to Opt Out of Profiling

Refuse automated profiling in decision-making or targeted advertising.

Right to Data Portability

Request a copy of your data in a usable format.

Right to Non-Discrimination

You will not face unfair treatment for exercising privacy rights.

You may exercise your rights by emailing marketing@metro.com or using our Privacy Request Portal.

  1. Your European Privacy Rights (GDPR)

If you are located in the European Union (EU), European Economic Area (EEA), or the United Kingdom (UK), you have the following rights under GDPR:

  • Right of Access – Obtain confirmation and a copy of your personal data.
  • Right to Rectification – Correct inaccurate or incomplete data.
  • Right to Erasure (“Right to Be Forgotten”) – Request deletion of your personal data.
  • Right to Restrict Processing – Limit how your data is used in specific cases.
  • Right to Data Portability – Receive your data in a structured, commonly used format.
  • Right to Object – Object to processing, including profiling and direct marketing.
  • Right to Withdraw Consent – Withdraw consent at any time where processing is based on consent.
  • Right to Lodge a Complaint – File a complaint with your local Data Protection Authority (DPA).
  1. Data Minimization & Retention

We follow data minimization principles:

  • Only collect personal data necessary for stated business purposes.
  • Retain data for as long as required for those purposes or by law.
  • Regularly review and securely delete or anonymize unnecessary data.
  1. Security Safeguards

We implement industry-standard measures, including:

  • Encryption in transit and at rest
  • Secure servers and firewalls
  • Access controls and authentication
  • Employee training and confidentiality agreements

While no system is 100% secure, we continuously review and improve our safeguards.

  1. Cookies & Tracking Technologies

Cookies and similar technologies help us:

  • Ensure site functionality and security.
  • Measure traffic, performance, and usage trends.
  • Remember preferences and personalize content.
  • Deliver targeted advertising and measure marketing effectiveness.

You can manage cookies via:

  • Cookie Banner / Manager (appears on your first visit and remains accessible).
  • Browser Settings (e.g., clearing or blocking cookies).

For EU/EEA/UK visitors, non-essential cookies require explicit consent (opt-in).

  1. Third-Party Cookies & Tracking

We may allow trusted partners (e.g., analytics providers, ad networks, social media platforms) to place cookies or tracking scripts on our site. These third parties may collect data about your browsing behavior across different websites.

  • In California, this may constitute “sharing” under CPRA, and you may opt out of such sharing via our cookie banner or “Do Not Sell or Share My Personal Information” link.
  • In the EU/EEA, these cookies will only be set if you provide opt-in consent.
  1. Types of Cookies We Use

Cookie Type

Purpose

Essential

Required for security, login, and navigation.

Log-in / Session

Keeps you signed in and manages authentication.

Forms-Related

Saves form data and improves usability.

Analytics

Tracks site usage and visitor behavior.

Marketing

Enables personalized ads and retargeting.

Personalization

Stores preferences (language, region, recommendations).

[View Full List of Cookies Here]

  1. Third-Party Links

Our site may link to third-party websites (e.g., distributors, partners). We are not responsible for their privacy practices. Please review their privacy policies separately.

  1. Changes to This Privacy Policy

We may update this policy periodically. When changes are made, we will post the updated version with a revised effective date. Please check back regularly.

  1. Contact Us

If you have questions or would like to exercise your privacy rights:

? Email: marketing@metro.com